The brand makes the product no longer just a commodity, but also a manifestation of innovation and vitality. The brand makes production no longer just manufacturing, but also a collection of ideas and creations. For a country, having advanced industries is an important foundation for economic development. On top of this, whether it can move upstream in the global value chain depends on whether a country’s industry has a well-known and solid brand.
China attaches great importance to the construction of a brand powerhouse, and has proposed “three transformations” from Chinese manufacturing to Chinese creation, from Chinese speed to Chinese quality, and from Chinese products to Chinese brands. The “Three Transformations” are the fundamental basis for brand power. It requires enterprises not only to pay attention to production but also to innovation, not only to efficiency, but also to word of mouth; not only to focus on short-term benefits, but also to pay more attention to long-term brand and image.
As an enterprise selected into the “Suzhou Made-in-Products Character Standard”, Xinmaike actively responded to the call of “Three Transformations”, actively upgraded the brand, and promoted the road of national brand power. At the beginning of 2003, XSTRAP series, a sub-brand of Xinmac Tools, was established. It adopts a more modern flat design, optimizes and upgrades, so that every design element is closely related to the strategic planning of the company and the development direction of the industry.
Post time: Jun-17-2023